Free standard eye exam
Start with the free private test, then decide if AVA, OCT or glasses are needed.
Free eye test + clear complete-pair prices
Free eye test in Eltham. Designer glasses from £139.
Book the free standard eye test, get your prescription checked, see the real complete-pair price, and have the team confirm the right slot.
Simple first move
Book the free test first. Leave with the right pair and a clear price.
- 1 Book free test No payment now. The team calls back to confirm the right appointment.
- 2 Get your real price Your prescription comes first, then a complete-pair quote for your frames and lenses.
- 3 Choose with confidence Try the styles, fit and lens options that suit your face, prescription and budget.
What locals ask first
Current reasons to book before you choose frames
The old site hides these details in long pages. Here they become simple buying signals the team can follow up on.
£10 AVA precision test
Advanced Vision Accuracy measures in 0.01D steps for a more precise refraction route.
£10 OCT scan
Useful for customers who want a deeper eye health check before choosing lenses.
NHS, kids and over-60s help
Bring entitlement details and the team explains covered glasses, upgrades and available offers.
Offer details should be confirmed by the team on callback, so the site sells confidence without overpromising.
Advanced Vision Accuracy
Start with a free test. Upgrade to precision for £10.
The offer is simple: book the free standard private eye exam first. If you want the sharper refraction route, ask for the Essilor AVA exam, which allows much finer 0.01D adjustments than a standard 0.25D step test.
- Free standard private eye exam available for customers.
- £10 AVA precision upgrade using next-generation phoropter technology.
- OCT imaging available at £10 per scan.
- Children’s myopia-control advice, including Stellest lens options.
0.01D
AVA refraction precision
Designer eyewear, local service
Designer frames with prices up front
Premium brands are easier to choose when the starting price is clear. See what each range starts from, then let the team fit the frame to your face, prescription and daily life.
Frame finder
Find the pair that fits how you live
Choose what matters most and the team can start with frames that make sense for your prescription, budget and style.
Clear prices before you visit
Clear prices before you fall in love with a frame
Complete-pair prices include single vision hard coated Essilor lenses on selected ranges. Lens upgrades are explained clearly before you buy.
Designer complete pairs
from £139
Selected designer frames include single vision hard coated Essilor lenses, with upgrades available if you need them.
Book with this budgetNon-designer value
£49 / £69
One pair for £49 or two pairs for £69, including single vision hard coated Essilor lenses.
Ask about value pairsKids designer
from £99
Emporio Armani Kids from £99, Polo Kids from £109 and Ray-Ban Kids from £129.
Ask for kids frames| Lens option | From | Best for |
|---|---|---|
| Anti-glare | £35 | Night driving, screens, everyday clarity |
| UV protection | £10 | Extra lens protection for everyday glasses |
| Polycarbonate 1.59 | £20 | Tougher lenses for children, sport or active wear |
| Transitions Gen 8 | £59 | Indoor-outdoor wear |
| Polarised or mirror | £59 | Sun, driving and glare reduction |
| Premium Eyezen Start | £75 | Screen comfort with anti-glare and warranty included |
| High index 1.6 | £55 | Thinner lenses |
| High index 1.67 / 1.74 | £75 / £105 | Thinner lens options for stronger prescriptions |
| Varifocal Visio | £75 | Distance and reading in one pair |
| Nova Plus / Physio / X Series varifocals | £125-£350 | Higher-spec varifocal routes explained in store |
| Desk / office / room occupational lenses | from £150 | Work, office and close-range focus |
| Eyezen Boost | from £130 | Subtle reading support for screen-heavy days |
| Stellest myopia control | £179 | Children’s myopia management |
NHS and family care
NHS glasses and family eyecare without the confusion
Bring your NHS entitlement details and the team will explain what is covered, what can be upgraded, and which frames make sense for your needs.
- Single vision, bifocal and varifocal options for qualifying adults.
- Children’s NHS glasses with clear guidance for parents and students.
- Free anti-glare offer on children’s NHS glasses when available.
- 25% off one pair for over-60s.
Interactive shop tour
Look around the Eltham practice before you book
See the frame wall, test room, waiting area and OCT room before you visit. Open any view in Google 360 if you want to walk through the shop properly.
Main frame wall
Browse the real frame wall before you arrive and get a feel for the brands, colours and styles waiting in store.
Open Google 360Independent opticians, personal service
Why choose Goggle Box over a chain?
You get the technology and brand choice people expect from a modern optician, with the direct service of a local team that takes time to explain the best option for you.
When eye care feels rushed
- Appointments can feel rushed
- Lens options can be hard to compare
- Frame choice is easy to rush
- It is not always clear what you will pay
What you get here
- Advanced AVA refraction and OCT scan options
- Designer complete-pair prices from £139
- NHS, children’s, over-60s and public sector offers explained clearly
- Friendly advice from an independent Eltham team
Google reviews from local customers
Browse the Goggle Box review archive
Read what customers say about the eye tests, the frame choice and the way the team looks after people before and after collection.
Google reviews
5.0
★★★★★
166 Google reviews available
Before you book
Common questions answered before you call
The aim is simple: know what to bring, what it may cost, and which appointment to ask for before you arrive at the shop.
How much is an eye test?
A standard private eye exam is currently free for customers. The Advanced Vision Accuracy exam is £10, and OCT imaging is £10 per scan.
What is the AVA eye exam?
AVA is Essilor’s Advanced Vision Accuracy test. It allows refraction measurements in 0.01D steps, compared with the usual 0.25D steps used in many standard tests.
Do designer frame prices include lenses?
Selected designer complete pairs include single vision hard coated Essilor lenses. The team will explain upgrades such as anti-glare, Transitions, polarised, high-index or varifocal lenses before you buy.
Can I use NHS optical support?
Yes, if you qualify. Bring your NHS entitlement details and Goggle Box will explain the funded options, any upgrades, and children’s glasses choices clearly.
Do you help with children’s myopia?
Yes. Ask about children’s eye care and Stellest myopia-control lenses, designed to help slow myopia progression while correcting vision.
Where is Goggle Box?
Goggle Box is at 76 High Street, Eltham SE9 1BT, near the junction with Well Hall Road. Buses 124, 160, 321 and 660 pass nearby.
Book in under a minute
Send one request. Get the right test, price, and slot confirmed.
Tell the team what you need and when you can talk. They will confirm the appointment route, answer price questions, and make sure you know what to bring before you visit.
Find us
76 High Street, Eltham SE9 1BT
At the junction of Eltham High Street and Well Hall Road in the Royal Borough of Greenwich, within easy reach of Lewisham and Blackheath.
Buses124, 160, 321, 660
Parking30 minutes nearby with ticket
AppointmentsCall ahead to confirm the best time
