Privacy Policy | Goggle Box Opticians Eltham

Short version

If you request a callback, Goggle Box uses your details to respond to that enquiry and arrange the right appointment. If you become a patient or customer, the practice may also hold clinical, prescription, NHS, order and payment information needed to provide optician services and meet legal or professional duties.

Who we are

Goggle Box Ltd is an independent opticians at 76 High Street, Eltham SE9 1BT. Company number 13655833. You can contact the practice at info@gogglebox.ltd.uk, by calling 020 8850 1325, or by post at the shop address.

Information we may collect

Contact details you provide, such as your name, phone number, email address and preferred contact time.
Enquiry details, such as whether you are interested in an eye test, AVA exam, designer glasses, children’s glasses, OCT scan or NHS optical support.
Appointment, purchase and service records if you book or visit the practice.
Clinical and prescription information needed to provide eye examinations, dispense glasses or support NHS optical services.
Payment, order, collection, repair and aftercare information.
Website technical information such as device type, browser, pages visited, referral source and basic security logs.
Public review information if you choose to leave a review on Google or another public platform.

Please do not send detailed medical information through a general website form unless the practice specifically asks for it. Sensitive clinical details are best discussed directly with the optician or practice team.

How we use your information

To respond to enquiries and callback requests.
To arrange, confirm, manage and follow up appointments.
To provide eye examinations, prescriptions, dispensing, repairs, collections and aftercare.
To explain NHS optical support, eligibility, vouchers and related options where relevant.
To process orders, payments, refunds, warranties and supplier/lab work.
To keep accurate business, accounting, clinical and regulatory records.
To protect the website, prevent misuse and understand which pages help visitors.
To send marketing only where permitted by law, such as where you have opted in or where a lawful soft opt-in applies and you have not opted out.

Lawful basis

Goggle Box relies on different lawful bases depending on the reason for using your information:

Contract or steps before a contract: responding to an appointment request, providing services, processing orders and dealing with customer care.
Legal obligation: keeping records required for tax, accounting, NHS, consumer, clinical or regulatory purposes.
Legitimate interests: managing enquiries, improving the website, protecting the business, handling complaints and maintaining customer relationships.
Consent: optional marketing, non-essential cookies or any use where consent is legally required. You can withdraw consent at any time.
Special category health data: where applicable, health and prescription information is handled to provide eye care, treatment and related professional services, or on another lawful condition where required.

Who we share information with

Goggle Box only shares information where needed for the purposes described above. This may include:

Practice management, website, hosting, booking, email, phone, analytics and secure IT providers.
Lens laboratories, frame suppliers, payment providers and delivery or repair partners.
NHS bodies, professional advisers, insurers, regulators or authorities where required.
Public platforms such as Google, if you choose to leave a review, follow a map link or use a third-party service.

Third-party websites have their own privacy policies. Goggle Box is not responsible for how those external services handle your data once you leave this website.

How long we keep information

Enquiry details are kept only as long as needed to respond, follow up and manage customer service. Appointment, order, payment, NHS and clinical records may be kept longer where required for legal, tax, professional, regulatory and patient-care purposes. Retention periods depend on the type of record and the requirements that apply to the practice.

Cookies and analytics

This website may use essential cookies or local storage for security, forms and basic site operation. It may also record website analytics such as page views, button clicks, form starts, form submissions, device type and referral source so the practice can understand which pages help visitors. If non-essential cookies, advertising pixels, embedded maps, videos or similar tracking tools are added, the site will provide the cookie information and consent choices required by UK privacy law.

Your rights

Under UK data protection law, you may have rights to access your personal information, correct it, request deletion, restrict use, object to some uses, request portability and withdraw consent where consent is the lawful basis.

To make a request, contact info@gogglebox.ltd.uk. You can also complain to the Information Commissioner’s Office at ico.org.uk/make-a-complaint.

Security

Goggle Box should use appropriate technical and organisational safeguards to protect personal information, including secure systems, access controls, staff confidentiality and careful supplier selection. No website or email system can be guaranteed completely secure, so avoid sending unnecessary sensitive information through general web forms.

How Goggle Box handles your personal information